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Dr Robert Noland and Moazzam Ishaque are working with OYBike Systems Ltd. on an evaluation of the potential changes in transport behaviour from this innovative bicycle rental system in Hammersmith & Fulham. This is part of the SME Innovation Support Programme, a £1.2M London Development Agency (LDA) initiative, part funded by the European Regional Development Fund. It is designed to raise the level of innovation and technology amongst small and medium sized enterprises (SMEs) by linking them with academic researchers. The Borough of Hammersmith & Fulham and Transport for London are also involved with this project. The OYBike project and the SME Innovation Support Programme are managed by ANGLE Technology, Ltd. Further information on innovation support within the London area at www.london-innovation.org.uk
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